Ecommerce Business

Introduction Developing an e-commerce pipeline is a difficult process, that leave alone testing the determination and commitment of any person that has created a melody in the past. I this paper forget examine four different scenarios that champion might be confronted with in owning an e-commerce headache. The scenarios are as follow * say that roughone has offered you $1,000 to buy your online domain attend shortly after you started your business online. Explain why or why you would not grass and recall ear the ethical dilemmas involved. The e-commerce software you get out be using moldiness pass on a compose display, shopping cart capabilities, and transaction processing. The convenience and usability for the guest are benefits of these functions. State how each of these functions could be beneficial to your business. * Your business pass on have created a presence in the physical world by having a store along the boardwalk. Creating effective presence on the Web. Including how to mitigate Web presence by increasing website usability. Develop a web merchandiseing strategy for your company including the following identify the market segments you result target, how you depart reach that segment, and explain how you will reach that segment, and explain how you will advertise on the Web. Being able to properly answer and do to these scenarios, will assist people who wish to start an e-commerce business. Understanding these scenarios will assist in determining the market segments, as strong has service of process to understanding the worth of your business.Selling Your Domain Name Several things must be considered when a business is thinking of selling their domain name to someone else. In business, one is continuously micturateing to convince others to do your bidding. The goal of a business is to convince customers to get your product or service, and then convince those same customers to pay their accounts on time. As it pertains to t he employees that mold at your business, they must treat the customers well and contribute to the company.They must go by all ethical and moral standards that the business has put in place. By setting forth a great deal of drift to create and develop my business, it is not likely that I will sell my business for $1,000. By selling the domain name of my business, all the work that I have done to make my company relevant and conceivable would be in jeopardy. Most triumphful companies are known by their domain name or their brand, and it takes hard work and determination to save the task of making your domain name credible.Customer Convenience The e-commerce business that I create will attempt to make the shopping and scrutinize to my business website as convenient as possible for my potential customers. This will be utter(a) by providing three services that all e-commerce businesses must have in rove to be successful shopping catalogue display, shopping car capabilities, and a simple transaction process. The shopping catalog display must be able to store information to the highest degree items in a database.My e-commerce business will withal provide a search engine that pull up stakess customers to enter descriptions to quickly find the items they wish to purchase or find information about. The shopping cart capabilities will utilisation online forms to document online shopping in the past, and it will be able to mention from one customer to another. I would also create a database that will store information about the clients preferred choices.I will practice session software that will calculate price, volume discounts, sales tax, and shopping cost. electronic commerce software will be used to provide connections to business relationship software so the sales of the web can be entered simultaneously. either of these different service that I will incorporate will have the customers a simple and convenient way to purchase our goods and services, as well as find out as much information as possible about our goods and services.Boardwalk Store When creating a physical store on the boardwalk I will attempt to maintain my presence of the Web. In order to accomplish this I will have to implement two things to succeed this success. First of all, I would use an netmail address to identify users. This is because e-mail addresses are easier to remember and are more standard, as well as being unique. Second, I will attempt to create a trunk to make ordering easy.This process could be quite complex, so I would make this process easier at each step. This can be accomplished by having the customer enter the least amount of information at each step. This can make the experience of purchasing our product and see our website simple on every level. Marketing Strategies When marketing on the Web, a business must completely understand the different segments that they must market their products and services.The different variances are as follow behavioral, demographic, geographic, and psychographic. The behavioral segmentation represent of dividing people into groups according to how they behave and act toward products. I would create a website that gives examples on encouraging consumers to use my products for multiple purposes. The demographic segmentation obtains demographic information from the U. S. Census Bureaus website. The site would discuss some prominent demographic characteristics used to segment buyers.This includes age, income, gender, and family life cycles. Geographic segmentation is when a market strategy that allows businesses to market by the geographic in which a customers live. Psychographic segmentation gathers extensive information of the customers activities, interests, opinions, values, and lifestyles. I would use the VAL survey( values, attitudes, and lifestyles) to find out what category each individual is aside .This will allow me to market according to their psychological makeup, which will give me the ability to better market my product. Marketing is an essential part of the success or failure of any business, owners should not take this flavour of the business lightly. Conclusion In my opinion, understanding all of these aspects of business will allow a person who is attempting to start an online business successful. The marketing and convenience aspect of business is key is maintain and sustaining a successful business.Having a full understanding of the Web as it pertains to business, as well as sharp the importance of what goes in to making your domain name credible is also an essential part of business. References Keys to Improving your Web Presence (2011) Retrieved from http//www. ocularconcepts. us/blc/ intercommunicate/keys-to-improving-your-web-presence/ Lars, Perner (n. d. ) Introduction to Marketing. Retrieved from http//www. consumerpsychologist. com/marketing_introduction. html Schneider, G. (2011). Electronic commerce 2011 custom edition (9th ed. ). Mason, OH Cengage Learning.