Swot Analysis Of Indi Swot Analysis - 932 Words

SWOT ANALYSIS OF RURAL MARKETING IN INDIA STRENGTHS 1. The level of competition in the urban markets has intensified and is increasing tremendously. It is also stated by many experts that the urban markets are almost saturated. Therefore, penetration into rural markets is inevitable for sustained business growth. 2. Because of the overwhelming response from rural India, now not only Indian players, but several foreign brands such as LG Electronics and Coca-Cola have also been attracted towards the rural markets. 3. The rural markets generally prefer simple and easy to use products. The packaging has to be convenient and cost-effective. For instance, the sachet revolution played a great role in making many consumer products popular in rural†¦show more content†¦Asian Paints selected some opinion leaders in the villages and painted their houses to demonstrate that the color does not come off. Life Insurance Corporation of India made use of puppet shows to create awareness amongst the rural people regarding the importance of insurance products. WEAKNESSES 1. The rural consumer is price sensitive and expects value for money. Marketers have to therefore devise strategies that can make their products affordable for rural consumers. Many companies have opted to offer their products in smaller units so as to make them more viable for the rural markets. Lux toilet soap is made available in 25 gram packs in rural areas. Godrej has introduced its Cinthol, Fair Glow and other Godrej products in 50 gram packs that are priced at Rs 4-5, particularly for the markets of Uttar Pradesh, Madhya Pradesh and Bihar. THREATS/CHALLENGES 1. However, understanding the rural people and predicting their behavior can prove to be a daunting task because of their diverse and varied characteristics. A lot of careful attention and effort is required in this direction. 2. There have been several instances where in rural consumers found unique and unintended use for certain products. It was found that in some areas of Punjab, the washing machine was being used to make lassi (a drink made by churning curd, usually with the addition of salt or sugar) inShow MoreRelatedA Study On Sunshine Hill Time1833 Words   |  8 Pagesmanagement. Swot Analysis Gantt Chart Swot analysis provided the ability to examine how weaknesses could also be the strengths and turn threats into opportunity to make the event experience fuller for all stakeholders involved. The SWOT analysis was undertaken by the Event Committee and provided definitions of problems, roles of stakeholders, identifying current position of festival in a local marketplace to gain sustainability of the festival and finally any managerial challenges. The SWOT analysisRead MoreShopperstop and Westside3304 Words   |  14 Pagesoccasions. 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