Tesco Marketing Strategy :: Marketing Business Management Essays

Tesco marketing strtegy Incomplete division ONE STRATEGIC ANALYSISManagers face difficulties in trying to s jakes the encionment. First the environment encapsulates many different influences the difficulty is making hotshot of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and hurried change now than ever before.1.Analysing the environment1.1 Auditing Environmental Influence------PEST AnalysisAs a starting point, it is useful to consider what environmental influences have been particularly important in the past, and the consummation to which there are changes occurring which may pay off any of these more or less significant in the proximo for the organization and its competitors.PEST Analysis involves constituteing the political, economic, social and technological influences on an organizatio n. It is progressively useful to relate such influences to growing trends towards globalizations-of possible futures, to consider the extent to which strategies might need to change.1) Political/legal- Monopolies legislation- Environmental protective cover laws- Taxation policy- Foreign trade regulations- Employment law- politics stability2) Economic factors- Business cycles- GNP trends- Interest rates- silver supply- Inflation- Unemployment- Disposable income- Energy availability and cost3) Socio ethnical factors- Population demographics- Income distribution- Social mobility- Lifestyle changes- Attitudes to work and leisure- Consumerism- Levels of statement4) Technological- Government spending on research- Government and exertion focus on technological effort- New discoveries/development- run of technology transfer- Rates of obsolescence1.2 The Competitive Environment-------Five Force ModelThe following step in environmental epitome is moves the focus towards an explicit attachment of the immediate environment of the organization-for example, the emulous arena in which the organization operates. Five-force epitome provides a means of identifying the forces which determine the nature of the competitive environment, especially in terms of1) Barriers to entry.2) The power of buyers.3) The power of suppliers.4) The threat of substitutes.5) Other reasons for the extent of competitive intensity.1.3 Identifying The Organizations Competitive Position---------Strategic Group AnalysisSTRATEGIC conference ANALYSISThe next major step in environmental analysis is analysis the organizations competitive position that is how it stands in singing to other organizations competing for the same resources, or customers, as it.One problem in analyzing competition is that the idea of the industry is not always helpful because its boundaries can be unclear and are not likely to provide a sufficiently precise delineation of competition.Strategic group analysis aims to i dentify organizations with alike(p) strategic characteristics, following similar strategies or competing on similar bases.