Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay

Mercedes Benz is adept of the intimately recognizable names in the world. If you deferred payment railroad car, luxury, dependable, performance and The Best or zero point, the first name it comes on your wit is Mercedes Benz. History of Mercedes Benz is the greatest out there, only when I am going to point on the Mercedes Benz USA, too known as MBUSA. MBUSA is a division responsible for scattering and marketing of Mercedes Benz products in the U. S. The headquarters of MBUSA atomic number 18 in Montvale, New Jersey.There ar two dealership locations of MBUSA in neon Ohio, one in Willoughby and the other one in Bedford. Also included in their division are Maybach, Smart and Sprinter. Although founded in 1965, MBUSA started importing Mercedes Benz in 1952, and the iconic car that started it all was 300SL Gullwing. It was founded under Max Hoffman the legitimate CEO of MBUSA is Steve Cannon. Other key power at MBUSA are Harald Henn CFO and VP, Inigo Mazquiaran GM of Corpo rate Finance and Joachim Schmidt Executive wickedness President of Sales & selling for Mercedes-Benz.Over the following years, MBUSA grew into a countrywide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500 people themselves. MBUSA operates in the elevator car Dealership labor, in the distribution and marketing division of car sales industry to be more specific. With 305,072 passenger vehicles change in the U. S. in 2012. SWOT abbreviation Strengths 1. Mercedes Benz has a strong brand tax and global leader in exchange premium cars 2.Leader in innovation i. e. inaugural to introduce diesel engines, fuel shooter and anti-locking brakes Weaknesses 1. High maintenance follow of Mercedes Benz car 2. High prices compared to contest Opportunities 1. developing hybrid cars and fuel efficient cars for the upcoming 2. Fast growing luxury gondola market & increased income Threats 1. incessantly increasing fuel prices 2. Intense competition from global automobile brands